How Your Data is Being Used


Your MBA online degree courses will cover marketing and big data  – perhaps separately, but more likely as two parts of a whole. These two vital concepts are becoming more and more intertwined. In fact, consumer data in 2015 helps retailers in nearly every industry market more efficiently and effectively to their customers. Learn how some of the biggest companies are using consumer data to better target their audiences, and see how understanding the relationship between data and marketing can be lucrative going forward:

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