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It’s widely established in the business world that using data can lead to making better-informed decisions. But knowing which data to use and how to turn them into actionable insights? That’s easier said than done.

This is why data analytics experts are quickly becoming the most valuable members of any organization. And by earning an Online Master of Business Analytics from Ohio University, you can distinguish yourself as a leader in this fast-growing field.

Our 30-credit program is designed to help you analyze and interpret complex data sets, and use your learnings to drive strategy and achieve business-related goals for companies in nearly all industries.

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The Benefits of Earning Your Master’s in Business Analytics

No matter what area of business you work in, chances are good that analytics are impacting your job. From investments and resource allocation to risk assessment and customer engagement, effectively interpreting data can lead to more successful outcomes.

As the proliferation of data grows, so will the need for skilled professionals with expertise in this area. The U.S. Bureau of Labor Statistics reports that the number of business analytics-related jobs is expected to increase significantly between 2020 and 2030. These include:

  • Management analysts: 14% growth, 124,000 new jobs
  • Operations research analysts: 25% growth, 25,600 new jobs
  • Market research analysts: 22% growth, 163,600 new jobs

In addition to the perks of working in an in-demand field, a career specializing in analytics can also be rewarding.

U.S. News & World Report ranks management analyst number six on its 2022 list of “Best Business Jobs,” while cites the high potential for growth, fulfillment, and “a chance to see the big picture” as some of the reasons business analyst jobs are satisfying.

Where Do Master of Business Analytics Degree Holders Work?

Because of the nearly universal need for their expertise, business analytics professionals can be found in just about any industry.

Some of the top fields include:

  • Wholesale trade
  • Information technology
  • Manufacturing
  • Retail trade
  • Finance and insurance
  • Professional scientific and technical consulting services
  • Sustainability, waste management, and remediation services
  • Educational services

Career Options for Business Analytics Experts

By earning an Online Master of Business Analytics from OHIO, you can position yourself for a broad range of career opportunities. Below are samples of potential job titles, along with median salaries.

Business Analytics Specialist

Median salary: $92,362*

Business analytics specialists use data to help organizations drive decision-making in areas such as manufacturing, product development, financial services, IT development, and computer science. The scope of their responsibilities can include budgeting and forecasting, variance analysis, pricing, and reporting findings to stakeholders.

Business Intelligence Analyst

Median salary: $78,943**

Business intelligence analysts often work with mid-to large-scale companies to create strategies for advancing profitability. They develop methods for driving data procurement, use technology to analyze the data, and then make recommendations on how to increase growth and development. Their findings can impact product development, marketing, financial investments, and much more.

Business Intelligence Director

Median salary: $173,650**

These professionals oversee the gathering, development, and management of data and information and help ensure they are used to help support an organization’s growth and strategic objectives. They often work for financial investment firms as well as larger organizations dependent on data for decision-making.

Chief Data Officer

Median salary: $176,392***

Chief data officers are responsible for the governance and use of data across an organization. They may oversee areas including data management, data quality, data governance, information strategy, data science, and business analytics.

Data Scientist

Median salary: $135,014**

Data scientists help businesses or agencies achieve organizational success by turning data into actionable insights. They may use a combination of computer science, modeling, statistics, analytics, and mathematics to help drive their decision-making.

Financial Analyst

Median salary: $83,660****

Financial analysts help individuals or organizations manage funds and attain profitability. They may offer investment advice, develop growth strategies, and assess the performance of stocks and bonds. The job often entails evaluating financial data, studying economic trends, and preparing written reports.

Management Analyst

Median salary: $87,660****

These professionals play a leading role in helping organizations run more smoothly and effectively. They often work with managers and owners, as well as investors and shareholders, to provide insights into projections and estimations, reduce costs, and increase profits. They can work in technical consulting organizations, the finance and insurance industry, and the government.

Operations Research Analyst

Median salary: $86,200****

Operations research analysts help organizations run more efficiently by identifying challenges and proposing solutions based on data analysis. They typically use statistics, simulations, predictive modeling, and advanced mathematics. Their work can help businesses make better-informed decisions about resource allocation, pricing, production schedules, and supply chain management.

****U.S. Bureau of Labor Statistics

Lifelong Career Support

“This is an absolute game-changer. We’re helping our students, regardless of where they are in their career, critically think about where they want to take their careers and put the steps in place to make that happen.”

— Kari Lehman, assistant dean, Graduate and Professional Programs

With so many opportunities available to you, choosing the right career track might feel overwhelming. That’s where we can help. When you earn your Online Master of Business Analytics from OHIO, you become a Bobcat for life.

As a graduate degree-seeking business student, you will have the chance to work hand in hand with our Graduate Career Acceleration Team (GradCAT) and have access to four months with a career coach, branding expert, and career concierge. Additional benefits include:

  • 24/7 online resources that can be accessed from anywhere
  • Convenient, live coaching via video conference or phone
  • Job-search resources that include new openings, personal assessments, and webinars

Whether it’s lifetime annual career coaching sessions, unlimited access to our job-search technology platform, or networking opportunities with more than 250,000 alumni, you can take comfort in knowing that we’ll be with you every step of the way as you strive to achieve your professional goals.

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