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Strategic Planning in Sports Organizations in Interscholastic Athletics

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Explore the role strategic planning plays in developing an effective interscholastic sports program, highlighting the different stages of the planning process and explaining how these stages can come together to… Read More about Strategic Planning in Sports Organizations in Interscholastic Athletics

A Career in Sports Marketing: The Promotional Side of Athletics

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An overview of sports marketing, highlighting how athletic directors and sports marketing consultants can promote interscholastic sports programs, connect with local communities, and pursue advertising and sponsorship opportunities. Read More about A Career in Sports Marketing: The Promotional Side of Athletics