Kimberly Moy:Good afternoon everyone. Thank you so much for joining us. My name is Kimberly and I am a Program Specialist here at Ohio University College of Business and I just wanted to also introduce you to two of our amazing Program Directors who’ll be joining us this afternoon for this quick hour. So, Dr. Taylor-Bianco and Dr. Young. Hi guys, how are you?
Dr. Amy Taylor-Bianco:Great. Thank you so much.
Dr. William Young:I’m fine Kim, thanks. Sorry about that.
Kimberly Moy:All right. Just some housekeeping rules for the audience here. You have the option to chat us your questions in the group chat box. If you don’t see that, there’s option at the bottom of your screen to show that or if you’d like to ask your questions privately, there is a Q&A box as well. But if I think that there’s a great a question that the whole audience could benefit from, I’ll be sure to ask that for the whole group. So, send in your questions.
Kimberly Moy:We really want this whole thing to be about you and getting your questions answered to ensure that if you have any questions about the certificates or anything really, we have a whole team of experts here to get that done for you. That being said, I’m just going to quickly kick us off while you put in your questions there.
Kimberly Moy:You may be wondering, what is a graduate business certificate and why should you pursue one. For us, a graduate business certificate is less than a master’s degree, but it’s still giving you that higher education which will allow you to standout out for future employers. Maybe you’re just bored because of all the COVID, being at home, graduate business certificate are a great way to really upscale yourself. I know that up scaling is a buzz word, but I think that employers, especially as a lot us have moved to remote work, a lot of our employers are expecting employees to take on their own ownership of their career growth. So, this is a great way to do that because it’s quick and it gets your feet wet for any graduate work that you’d like to do in the future.
Kimberly Moy:At Ohio university, our graduate business certificate are three or four classes. So, within 21 weeks, you can have an entire graduate business certificate. Have that on your resume and who knows, maybe you’ll like so much, you’ll join us for a full master’s degree. Another thing that I really like about is the quality education. Ohio University, we are a real university and you get the same education from the same faculty with the same process that you do on campus.
Kimberly Moy:I know that there’s a lot of different options out there. There’s [inaudible 00:03:03], there’s Google, but through this program, it’s real. You can get a piece of paper with your name and the certificate on it if you want. This is a great way to standout to employers for a new job, a promotion, or if you’re thinking a career move, this is the way the industry is really moving. So, I highly recommend it.
Kimberly Moy:Some of you might be wondering what it is we do here. We have a college of business which is accredited by the AACSB which is the highest accrediting body for colleges of businesses and less than five percent of all business schools in the world are actually accredited by AACSB. So, that’s us, that’s here, we’re real. Then as I mentioned, you can earn a certificate in as few as 21 weeks. Most of our certificates out of the 10 are nine credits, so three classes. There are few that are four classes. We have 10 currently, but we are constantly adding more and more certificates. So, always be on the look out for any new content that’s coming out.
Kimberly Moy:Again, if you have questions, I’m total open to structuring it however you want, but we’ll just keep going. Many of our graduate business certificates coursework can also be applied to a full master’s degree. So, this might be where you get your start. For example, the business analytics certificates. That coursework… I’m going to spoil it because I know Dr. Young is going to do this later, but a lot of that coursework can saw into the master of business administration, the master of business analytics, or even the master of science in management.
Kimberly Moy:So, you have a whole lot of options that we’ll certainly talk about a little bit later, but just know that this is a great way to get your feet wet. You may be wondering how much it costs. Well, it is about $825 per credit hour and for a nine credit certificate, that’s under $10000 [inaudible 00:05:27] in state or out of state. A lot of opportunity there, a lot of employers will do that reimbursement now. So, just go, that is available to you and then we also offer a bunch of scholarships to Ohio University alumni whether you’re a student veteran or active or retired military member and then of course our corporate partnership as well.
Kimberly Moy:If you are interested in learning more about that, if you think you might be qualified for a scholarship, you can either ask us in the Question and Answer box or get in contact with one of our enrollment advisors. They’ll certainly let you guys know about that. So, without further ado, I don’t see any questions yet. So, I’m going to just start with our most favorite certificate. I’m just kidding. We have the business analytics certificate. Dr. Young is the Program Director for our [inaudible 00:06:29] and administration and a master of business analytics. The business analytics certificate is his baby. So, would you mind giving us a quick overview about this certificate.
Dr. William Young:Thanks Kim. Well, first and foremost, I just wanted to thank everybody for attending or watching this recording later. Certainly, very glad you wanted to learn more about our certificate programs that we’re pretty excited about. I’ll talk a little bit about the business analytics certificate. Simply put, analytics is really a popular area of study right now. There’s really no shortage of data out there and when you look at all the data being collected, it’s being used more and more by really managers across many different disciplines. So, if you think about all the information that you can pull from the internet based on your history, based on maybe credit card transactions, people are just sharing information left and right.
Dr. William Young:The problem is, companies really don’t know how to leverage that and they don’t have the technical capabilities in house to really leverage that from a business making decision standpoint. When we talk about our analytics programs, we do offer three and this is really our first core analytics certificate. That’s why it’s pretty popular because regardless of any walk of life that you’re in terms of your organization or the field of work that you work in, analytics can be applied. That’s why it’s so popular. Whether you’re a library science, you’re working in healthcare, whether you’re in education, whether you’re in manufacturing or what have you, people are needing the skills to leverage their data.
Dr. William Young:So, this is the core certificate program. It’s nine credit hours, there is a little flexibility in the program with this particular certificate. Everybody would be asked to take a descriptive course. Descriptive analytics is really the fundamental building block or pillar of analytics. It’s describing data. So, building chart summaries, often people think it’s dash boarding which all are relevant topics within descriptive. So building simple formulas, tables, charts, and things of that nature.
Dr. William Young:Then we get into predictive analytics which is an area that really got me interested in analytics. It’s about using historic data to forecast the future. Once we can do that, we can start building strategic plans about how to operationalize certain things that we want to achieve from a business perspective or we simply know more about our audience. So, predictive analytics is really a powerful tool of learning the data, learning behaviors of people and patterns and who’s likely to buy your products or service or something of that nature or just projecting certain trends in the future so we can make managerial decisions related to staffing and operational type of activities.
Dr. William Young:Then the possibility would be either taking a prescriptive course or a business intelligence. Prescriptive is all about decision making. So, it’s maybe using some forecast to understand how to utilize your limited resource. Limited resource could be labor hours in terms of your staff whether it’s a hospital, whether it’s a manufacturing environment. It can be used to allocate money. That’s a limited resource, so investments and things of that nature and then we go to the BI side of things, business intelligence. Some people, some of our students will learn more about managing databases.
Dr. William Young:So, that’s often important to do this predictive and descriptive type of projects. That’s really a nutshell. Who is this for? This is really for anybody because analytics is such a complimentary skillset to have right now and in the industry. So, if you are not ready for a full time degree, I think certificate is a great way to start your journey and maybe that’s where your journey ends, after a certificate, but maybe it continues forward with one master’s degrees.
Kimberly Moy:I love it. I know you’ve been trying to talk me into this one but you know I don’t like math and I don’t have a computer science background but do you think that this is something that could work for someone who just likes Excel?
Dr. William Young:Absolutely, I actually engineer by schooling. I’ve had countless math classes and it can be intimidating. I can tell you our program is designed from the ground up. We really have no assumption about your quantitative skill sets coming into the program because this is a business analytics program, this is not a data science program and we could spend the next 45 minutes talking about the difference, but we assume really very little when you come in.
Dr. William Young:What we really need is somebody that’s really interested in learning this subject matter. So, if you have the interest that will outweigh any kind of prerequisites skill of being a math wiz or a programing wiz. W’ll start you off at a very comfortable pace assuming very little and we’ll gradually work up your confidence while you build your skill.
Dr. William Young:We’ve done that in a way that you can go through this particular certificate program and then if you are interested, you can take a deeper dive into our advanced analytic certificate program.
Kimberly Moy:That is a great segway into our advance business analytic certificate. What is different about this one?
Dr. William Young:Well, I would say the business analytic certificate is kind of the for anybody certificate where if you get into the advanced business analytic certificate, its more less because you have a passion, a real deep passion for business analytics. You want more predictive analytics. You got a taste of that in the first certificate program, now you want more, more sophisticated methodologies.
Dr. William Young:Machine learning for example is really popular right now with artificial intelligence and other terms that you hear often. So, we’ll get into more of that machine learning. For example, we have artificial neural networks which is really sophisticated tool that is really accurate in terms of the predictions it can provide.
Dr. William Young:But again we’re a business analytics program. So, we’re going to focus on the application of these tools rather than the nitty gritty mathematics of any one of these topics. The advanced business analytics program is good for somebody who really has a thirst and really has an opportunity with their own organization to enhance their analytics capabilities.
Dr. William Young:Right now if you look at research by Tableau and Gartner and other things, the supply of managers with analytical skillsets within their organization is so minimal right now. The talent needed is really high. The supply of talent is far less than what is needed right now.
Dr. William Young:So, there’s a lot of opportunity for any person within their organization, whether that’s leading some sort of analytical charge. Organizations today they know they need to use analytics, but they don’t know quite how to do it. So, these particular courses helps somebody gain a deeper understanding of predictive analytics, a deeper understanding of how to manage data sets with SQL and some of those “big data” terms.
Dr. William Young:In terms of programing we can always use software and we do use software in the non advanced if you will, business analytic certificate. We use software that’s common play, its plug and chug. You use the navigation bar, you use the tools that are available, but at some point there’s not going to be a button inside a software to do exactly what you need.
Dr. William Young:You need to have some sort of fundamental understanding of programing because once you understand programing you can really manipulate the methods that you’ve learned and things of that nature to really customize a solution for an organization. It has a lot to do with building skills that help to automate and roll out from a production stand point the solutions for an organization.
Dr. William Young:So, scale is important and the computational complexity and all these other things just get a deeper dive in analytics at that point. Maybe another segway into our leadership perspective like I mentioned, the supply of talent really is far less than what we need out there.
Dr. William Young:When we talk about leadership, we have to have people leading the charge, if you will, for the organization to adopt analytical practices and help support those initiatives because often decision makers are people in general in the work place are kind of hesitant to adopt analytical practices because they see it as a black box, some sort of magical work or system that they don’t quite understand. And its hard for companies to adopt these practices. So, we need leadership there to help facilitate those analytical efforts.
Dr. William Young:Business analytics leadership program is for somebody that’s not as much interested and knowing “the math” but understand the power of analytics. So, they understand what kind of investments are needed from an analytical perspective, how to manage and lead people that are conducting the analysis or it gives you an insight to understand what to even ask for from an analytical analysis perspective.
Dr. William Young:A lot of times you have the group of people coming in that really have the hard skill if you will, about developing models and all this other stuff, but they don’t have the business sort of wisdom about what it takes to really effectively roll out an analytical solution. So, that’s where the leadership track comes in.
Dr. William Young:Again you have to understand the investments needed, the technologies available, what kind of lifecycle analytical projects have, and you really need somebody to be supportive of these charges because analytics really isn’t going anywhere. Data is easier to collect now more than ever. We have so much date we don’t know what to do with it and we need a blend of soft and hard skilled type people to really make an impact and a competitive advantage for an organization today.
Kimberly Moy:That’s awesome, thank you so much for that. For our business analytics interested folks, that is a suit of three business analytics certificates and again many of these courses can stack into the full degree, either the MBA, masters of business analytics or even the masters of science and management.
Kimberly Moy:If you are interested, start and then you never know where you are going to end up. We are hosting a full Master’s degree in profession very much like this next week. So, if you are interested in learning more about that full master’s degree program you can check out our website same format at question and answer, same guest stars Dr Young and Dr Taylor-Bianco and we’ll be joined by a few more as well.
Kimberly Moy:With all [shamelsee 00:18:14] plug for next week’s info session and don’t forget we do have that question and answer box at the bottom. So, if you have any questions put them in there, if not we’re going to keep going. Thank you so much Dr Young and feel free to add any other commentary as you see fit.
Kimberly Moy:After the business analytics certificates we do offer a business venturing and entrepreneurship certificate. This one is very interesting to me and, Dr Taylor-Bianco, I’m curious to know if you think that entrepreneurship is still popular even in these crazy COVID times?
Dr. Amy Taylor-Bianco:Such a good question Kim, I think that entrepreneurship is actually even more popular right now and we are seeing a huge interest in certificate and in the business venturing and that side of things it could be starting a business or it could be starting an entrepreneurial side of a business that you are in.
Dr. Amy Taylor-Bianco:So, it seems like people like a little bit of safety but they are wanting to take some risks because we’re in the middle of tricky times. Things are already a bit risky. So, can I [crosstalk 00:19:39]
Kimberly Moy:I was wondering, I know this one is interesting because it does a lot of case space studies and helps people actually develop their business plans and I’ve heard time and time again that others really at [inaudible 00:19:54] why people like this certificate. It helps them foster their own ideas and get it to a place where they can actually launch their own businesses as well.
Dr. Amy Taylor-Bianco:Absolutely. Students for this, they work with our executives, there are actually into angel investors there. They pitch to each other, they get ready, but when in their final goals for the first course anyhow is creating that pitch right? Creating that business plan, creating that pitch.
Dr. Amy Taylor-Bianco:And then we move it forward from that ideation side of things, you actually putting some legs on that business creation to see what it would look like but a number of people have started businesses from it. Other people have started philanthropic organizations or a philanthropic piece of their organization so they become more valuable in their current jobs, in their organization because they’ve pitched adding something else.
Dr. Amy Taylor-Bianco:It also works really well for people who are currently working in a job that looking to literally venture out a little bit.
Kimberly Moy:I like it. Great, thank you so much. We are going to move on to our executive management for Healthcare professional certificate, this is our newest certificate. I mentioned earlier that we’re always launching new certificates. So, this one launched I think in January actually.
Kimberly Moy:So, its pretty new and what is really most exciting about it is that the collage of business really saw that there is an opportunity for healthcare professionals. Maybe doctors who have their own practice or healthcare administrators who need to know beyond that clinical experience how to run successful healthcare organizations.
Kimberly Moy:Therefor the certificate was born. It is 12 credit hours total. You do take three really strong business courses to help you into that business mindset, but unlike of our other certificates, this one is actually made with the collaboration of Ohio University’s Heritage Collage for Osteopathic Medicine.
Kimberly Moy:So, you have elective courses which I don’t have listed, but these courses allow you to get that mindset really horn in the course work on healthcare topic. So, you have foundations of leadership in healthcare, quality and safety in healthcare, and financial innovation to grow in healthcare and I think that there is huge opportunities here for anyone who might be in healthcare, in any industry to really look at this certificate.
Kimberly Moy:If you have any specific questions about this one, feel free to pop that into our chat because it’s a good one.
Kimberly Moy:Moving right along to our finance certificate. Everyone needs finance and this one is like one of our strong business certificates. Its 12 credit hours and the courses are there. If you have an interest in finance, if you have an interest in actually career changing into a finance role, this is a great way to really push yourself into that field.
Kimberly Moy:You are going to be looking at budgeting, you’re going to be looking at how to do efficient decision making based off of financial number. All right. And now I know that a bunch of you are here for our human resources certificates. So, here it is.
Kimberly Moy:This is a great certificate because it is totally a certificate. It can stack into our master’s of science management, but its there, it’s a quick one. I want to know from Dr Taylor-Bianco. Tell us a little bit about the certificate. Who should take this? Is this a great way to get us some good start into human resources?
Dr. Amy Taylor-Bianco:This is one the certificates which we’re most proud of in our management department and our Walter Center for Strategic Leadership. This certificate is taught by executives who spend a lot of time in human resource management and moved up the ladder to bidding many different aspects.
Dr. Amy Taylor-Bianco:Each of the folks designing the courses has 25 years experience. It just happened to work out that way bidding in their organization. The first course that’s listed there isn’t necessarily the first course you’ll take, but that’s sort of all the [backend 00:24:55] all the ethics, all the legal aspects of HRM and those are so important and can be a little dry.
Dr. Amy Taylor-Bianco:But the way this whole certificate is tied is every module in the certificate, you’ll start with a real problem, a real world problem and then you’ll dig into answering that through learning about whichever topic it is. So, there are legal aspects.
Dr. Amy Taylor-Bianco:The talent and acquisition certificate, that’s sort of leading edge information on talent management from someone who has talent. Well bred talent for [inaudible 00:25:39] cooperation and so he came to Ohio University.
Dr. Amy Taylor-Bianco:And then performance management and total reward. That’s more focused just so people know [inaudible 00:25:50] is teaching that and was also at the global level. She is more on the performance management side. More of that “are you meeting your performance goals? Are you not? How do you tell what metrics to use? What analytics honestly do we use to manage performance and then how do we manage the ins and outs of that?”.
Dr. Amy Taylor-Bianco:This certificate is great for your practitioner in human resources who would like a bit more information. Its also great for somebody who wants to get the background, who may want to later sit for the HRM exams, they may have gone through it either way, but this is a high level view. Its not down in the details of compensation management which sometimes human resources is but this is really at a strategic level.
Dr. Amy Taylor-Bianco:And I just love that everything is done through a case first scenario. I think I want to take it.
Kimberly Moy:We have a question about this certificate and actually this will apply to all of our certificates. How is it… You teach several certificates of this Dr Young? How are evaluations done in the certificate program? Is it [inaudible 00:27:18] is it graded, graded assignments? Tell us a little about that.
Dr. William Young:Its pretty standard than our normal course in one of our graduate program. So, would be getting a grade… You are taking really the same course, the same expectations that apply to our graduate degrees like our masters in business analytics or MBA or NSM, or what applies to the certificate level courses. Its not pass, fail. You’ll be getting a grade letter, hopefully an A.
Kimberly Moy:Awesome. Thank you. It is an actual graduate course. So, you’d be participating in our discussion boards with all your fellow cohort and sometimes there are exams, sometimes it depends on the course. So, it’s not perfect. Lets see here…
Dr. William Young:If you wanted to know more about assessments in terms of what types of problems you’ll be solving, maybe I miss understood the question a little bit, but in the analytics courses in particular I teach those and I’ve developed this classes. So, what we basically do is have a library of videos and you’ll be asked to watch those videos before coming to class.
Dr. William Young:And I think if you are here and interested in any of these, I think its an important part of this webinar to just talk about how the courses are structured because we really cater to online working professionals, but I guess online more recently than not.
Dr. William Young:But anyway, working professionals so, a typical course would be “Hey we have a bunch of videos for you to watch and we’re going to meet with you twice a week synchronously so you can have a chance to talk to the instructors like Amy and I for example.” In those class sessions they are in the evening, so they’ll be recorded in case you can’t come.
Dr. William Young:Before coming to those you’ll watch some of those videos or maybe read some of those articles that we have planned for you. You’ll come into a team like environment maybe a Thursday evening. We’ll cover more material or review the material from the videos or have new discussions, it really depends on the instructor.
Dr. William Young:We’ll record those, send those out and home works we always do in the weekend usually Sunday at midnight eastern standard time because we know how important the weekends are to working professionals. Assignments can range from working in Excel, working in Python, working in SQL from an analytics perspective.
Dr. William Young:They can range from discussion board post where you’re interacting with your peers in a class from many different organizations out there with many different backgrounds. Certain reports and readings and things of that nature.
Dr. William Young:It can very quite a bit and it really just depends on that instructor record which we’re happy to say 80% of our faculty have terminal degrees and our subject matter experts when it comes to the content, your CPA [inaudible 00:30:37], your PHDs, your many different people with a lot of experience.
Dr. William Young:These are the people you are talking to directly so we don’t allow graduate assistant to interface with our graduate students. You’re talking to the people that have the experience.
Kimberly Moy:Thank you. That’s a great point. Another point is that they’ll be taking one class at a time too and that might sound weird, but as a working professional, I can tell you that it is very difficult to take more than one class as you’re working. So, the classes are structured one class at a time for seven week increment. You get a break in between of one week and then you take the next class.
Kimberly Moy:That’s where we get the 21 weeks. I guess technically it’s a little bit more because you’re adding in one week break in there, but in my graduate program, I thought, “That’s such a waste of time. Let me take all of them.” No, there’s no way that I could have handled anything more than once class at a time. So, just know that that is how the classes are structured. There are some new ounces there, but for the most part, that is how it’s going to go.
Kimberly Moy:If there are no further questions, we can come back to human resources because we know it’s people popular. We’re just going to keep moving to the management and leadership certificate. This is Dr. Taylor-Bianco’s baby and so I’d love to give her the opportunity to talk about what this certificate is all about and who should it be for. Tell us all about it.
Dr. Amy Taylor-Bianco:Absolutely. I’m very excited as you know to talk about this certificate. It’s a really interesting combination of courses and experiences to help develop people in their management and leadership skills. Right now we have people in it who actually have even ton of degrees in different areas. So, we have an attorney in there which is kind of interesting, but he wants to move up in his field and he doesn’t know how to do that in terms of working with the people and processes that might help him do that. We also have right out of undergrads who are looking to do more.
Dr. Amy Taylor-Bianco:The certificate is designed to really enhance one’s ability to understand how to work with people and processes simultaneously. This is more focused on the people side, but we definitely have the processes and data side embedded because as Dr. Young said, that is the world today. It’s the world that we live in. So, most people tend to use the certificate to be the next credential to help them move up. It’s also the first certificate in our master’s of science and management. So, we can talk about that as an opportunity as well.
Dr. Amy Taylor-Bianco:But managing individuals and teams, you’ll have fireside chats, you’ll have speakers in there who lead at different levels in a company. You’ll learn about how to strengthen and demonstrate your leadership and change in persuasion skills. You’ll use a lot of different abilities in there and then you’ll go into actually researching the business environment. So, you actually do industry analysis. You’ll research an industry and you’ll be given data to work all the data on it and on a particular one in the end, you’ll be given data and be able to do your own analysis when you [inaudible 00:34:32].
Dr. Amy Taylor-Bianco:Then managerial decisions and challenges, freezing that whole decision making piece. What are perceptions and biases that we bring to people and even data. What we choose to show or not show. So, that kind of works together in [inaudible 00:34:56] to work really well in this program. I would say that students also in this certificate do a lot of networking with each other and help develop each other.
Kimberly Moy:I love it. I had the opportunity to join a fireside chat during the managing individuals and teams course and oh my goodness, the speakers that you bring in are just phenomenal. I don’t know how you get there huge names to come in and speak to your students, but it’s all done through either Teams or Zoom. So, you’re getting this personal talk. It really does feel like a fireside chat with a business professional who has been in the field, who knows what they’re talking about and he or she is actually answering your question right there because that is how personal this certificate or that course is. It’s unlike anything that I’ve experienced so far.
Kimberly Moy:One thing about this certificate is, if you are interested in the master’s science and management, this is a required course. You touched on it earlier, it really shows the foundation of managing and leading teams. Why would you say that this is the coursework that is required for the full degree?
Dr. Amy Taylor-Bianco:This is the foundation for the full degree because the full degree is then going to dive deeper into you can take some of these other certificates. You can get some specific expertise in specific areas, but between this certificate and the capstone, you are going to be looking at your own leadership development and you’re going to be looking at building a project where you’re developing something in either your organization or another organization.
Dr. Amy Taylor-Bianco:So, first, the way we do everything is working with yourself, then your organization, then the whole business environment. So, this is definitely the foundation and I think the fireside chats that you talked about help with that too. It’s a bit highly personalized, this certificate, because we are trying to bring everyone together as a community because the master of science in management it’s particularly focused on community because people do come in and study different areas, but this is what brings everybody together.
Kimberly Moy:Great. Thank you so much. If you have not considered the management and leadership certificate, I highly recommend it. It’s phenomenal. All right. Moving on here, we are at operation and supply chain management. Again if you have questions, go ahead and post those into the question and answer box, but this one is a good one if you’re thinking about the MBA in the future or the master in science and management. It is a high level understanding of the supply chain management. Everything from project management to how to mitigate risk in the supply chain.
Kimberly Moy:I hear about the supply chain a lot in the news lately and I’m sure you have too if you’ve been listening. So, either Dr. Young or Dr. Bianco, can you tell us how this certificate might be good for someone who… I’ve heard about this in the news. Is this a good certificate to get my feet wet into the supply chain management area or should I have experience? What are your thoughts on that?
Dr. William Young:Well, I definitely have some things to say about the [inaudible 00:38:43] in supply chain because it directly relates to my background as a PHD student. I bias when it comes to certain things based on my background, but operations and supply chain is one of the most critical areas to focus on right now or it’s one of the more relevant areas. Right now dealing with the pandemic and things of that nature, our supply chains have been pretty much crippled and it’s not always crippled by a pandemic of course.
Dr. William Young:There’s all kind of things that can disrupt a supply chain. A chain of goods if you will from one supplier to another until it gets to the consumer. That’s an area that is critical from a leadership perspective to understand and then mitigate those risks regardless if you’re in the healthcare industry or manufacturing or service based industry. It’s critical to have an understanding of how your organization supply chain works.
Dr. William Young:Then the other areas that are [inaudible 00:39:47] a certificate are quite important too and I would even say if you’re an analytics professional, this is something you want. It would be a good one to compliment your analytical skills. A lot of the problems we focus on analytics are operations related. So, operations is all about making things more efficient. When I got a PHD in industrial systems engineering, we say, well we don’t really make anything. We just make things better. So, it’s process and improvement driven.
Dr. William Young:It’s understanding your customers, it’s understanding your facility, it’s understanding the rules that your company has to adhere to and then trying to really map that out. Talk to your people, talk to your stakeholders and try to optimize that whether it’s from an analytical perspective or a leadership perspective. So, that’s understanding your operations and understanding how to manage projects is important regardless if you’re in analytics or not. Healthcare areas are certainly benefiting from more operations and supply chain professionals within the healthcare environment.
Dr. William Young:Lean Six Sigma is such a popular thing because it all goes to the mindset of process improvement. So, how to have… What does it mean to have a Lean Six Sigma mindset when it comes to simplifying processes and improving them? This is a critical skill. Again, regardless if you’re in healthcare, operations, or manufactory, some service based industry, it all goes back to understanding your customer and having a mindset to drive quality throughout your company’s organizational structure.
Kimberly Moy:Oh, I was on mute. Sorry I got back. Thank you for that. That definitely answers our question, so thank you. Then our final certificate for now, as I said we’re always adding more., but strategic sales and sales leadership certificate. This one is a very popular certificate. Dr. B, if you don’t mind telling us, what is sales leadership and who would benefit from this certificate?
Dr. Amy Taylor-Bianco:This certificate [inaudible 00:42:08] are Schey Sales Centre which is world renowned, actually award winning sales centre. It’s about developing and building customer relationship. It’s also again using analytics to do that, but also using very specific techniques. So, you’ve got the sales analytics part and then you’ve got the sales leadership part. How to lead a sales team. A sales team of course is very different than other teams, right?
Dr. Amy Taylor-Bianco:They’re driven by different motivators. So, you’re working with people and you’re working with to lead people through to sale. You’re also really developing and kind of… I don’t know. The focus that I really like on this is developing those customer relationship. The folks that are teaching it are phenomenal and this is in our MBA program, in our MSM program, and then there are some other ways that they do it as well.
Dr. Amy Taylor-Bianco:I think you get exposed to a pretty good combination of professionals in the area and so far anyhow. Dr. Young may have more on this from his experience, but it seems to me that the people that are taking it are really having a phenomenal experience and feel like they’re moving up in their organization which I’m not sure that that’s the goal, but I think if you can lead sales, you can lead your career as well.
Kimberly Moy:Awesome. Thank you so much.
Dr. William Young:Yeah. I would just put in a plug that we monitor a lot of our student success when they go through the program and then afterwards. So, what we’re hearing about, not only our strategic sales and leaderships certificate, but all of our certificate, you’ll find that if you read through the extra survey, the things of that nature. Whether be our MBA program or certificate, our MBAN, MSM, whatever it is, I’m proud to say we’re really focused on quality at our university.
Dr. William Young:We put the best people in the best position and organize them and we collaborate with learning designers, we collaborate with people in the field, we have the subject matter experts developing our course. So, at the end of the day when we collect information from our students that have gone through our programs, they’re saying the return in their investment is really high. I’m always encouraged by looking at the numbers and our course, you had believe that I do and when I look at their return on investment.
Dr. William Young:I’m happy to see it so high because our students are coming in and getting a great quality education which is propelling them up that corporate ladder and that’s what certificate programs are mean to do. We started the conversation talking about up scaling and from an educator’s perspective, we can’t stop, right? Up scaling yourself, looking for opportunities, having that drive to push yourself and find new opportunities within your organization, to me, that’s what it’s about and that’s why these certificates are so attractive.
Dr. William Young:If you’re not ready for 30 to 35 credit hour degree bearing program, maybe a nine to 12 hour program will start you down the right path and maybe they’ll get you where you need to be immediately, but they do stack. When you think about the stacking potential, every one of these slides, say, hey, stacks here, it stacks here. We’ve really had a mindset at Ohio University to make things as efficient as possible. So, if you were interested in sales or you were interested in the ops or in analytics, there’s multiple pathways and that’s what we wanted to do for our students.
Dr. William Young:We wanted to create many different pathways so you can create an all kind of experience to get exactly what you need because not everybody’s needs are the same and that’s why it’s exciting to offer so many of these certificates.
Kimberly Moy:For sure and just a little tidbit of knowledge, all of the people who have… We’ve had these certificates for about a year now and of those who started in these certificates, I would say 75% of them moved on to the full degree program. That just speaks to not only the student experience, but I would say a lot of it has to do amazing faculty such as yourself.
Kimberly Moy:It’s such a welcoming environment. One that you actually feel like, “Okay, I’m actually doing stuff for my experience. Not just I’m taking courses to get the letters after my name.” Your feelings have failed. You’re feeling like you’re bettering yourself and I think that’s what it’s all about as well. The student experience that is unlike anywhere else. Thank you so much for providing that commentary.
Kimberly Moy:Some quick notes about the admissions requirements. It is considered a graduate’s thing, so we do need some things from you. If you need to have a bachelors degree from any accredited university, we’d like to see a GPA of 3.0 or higher in your undergrad, but that is not a hard and fast rule at all. We of course understand. For a lot of us, undergrad was a long time ago. So, if you have a lower GPA, it’s always okay. Just reach out to your enrollment advisor to just talk through that.
Kimberly Moy:We’ll need those transcripts from any of those colleges or universities that you’ve attended in the past. Your current resume to show us a little bit more about you and your work history. None of these certificates require any work history. It’s just for us to know you’re starting out in your career, this is a good start or you’ve been in your career a while and wanting to just freshen it up. This is a great place to show yourself.
Kimberly Moy:Then, we do have a $35 application fee, but because you’re here and you’ve spent some time with us, we do have an application fee waiver for all of you who have attended this webinar. I can send it out, but basically if you’re interested in starting in the summer with us, the application has a little section that says for administrative use only and on top of the instant chat, the code is COBlearn, it’s COB L-E-A-R-N and that will save you that $35 application fee.
Kimberly Moy:There are no GRE or GMAT. Those are savings. They don’t even have to worry about that. We are currently recruiting for our summer start. All of our certificates will start in the summer. They just might start earlier in the summer versus later in the summer. It’s either early in the seven weeks or later in the second weeks. If you have a specific question about that, feel free to reach out. We’ll let you know.
Kimberly Moy:This is your official last call for question and answers. We rolled through all 10 of our wonderful certificates and we certainly would love to hear from you. Let’s see here. We have one. Oh, does your institution participate in the yellow rhythm program? Yes it does. We are a yellow rhythm school. We’ve been ranked gold for the past several years as a military friendly institution. So, you can use your military benefit here. You can use it either in the full degree programs or for the certificate.
Kimberly Moy:Financial aid does get a little bit wonky with the certificates just because they’re not full time. So, I would reach out to an enrollment advisor to get any of the full details, but it’s a good place to start. We are definitely military [inaudible 00:49:55]. I don’t know if you joined us a little bit earlier or later, but we do offer… I’m going to push this back up to the audience here. We do offer scholarships for students that are members of the active or retired military in the amount of $1500 automatically to your first online graduate business certificate.
Kimberly Moy:So, basically you just tell us and we believe you and there you go. It almost speaks for itself. Thank you. That code will be for the applications starting in the summer is COB or Collage of Business Learn, all one word that will save you $35 on the applications for the summer or if you’ve decided… Why I love you guys so much, who are doing the full master’s degree program, that same code will work for the graduates master’s degree as well. That will save you $50 off of that application fee waiver and if it does not work, feel free to email us.
Kimberly Moy:Let’s see. Where can I get more information on the actual courses? The website is going to be up at the edge of the chat as well. It’s a long one, so I’m not going to try to read it off for you all, but here it is. It is firstname.lastname@example.org/codeofbusinesscertificates ending now. Awesome. I had seen some questions here about specific ways to pay for these certificates. I’m going to defer to our enrollment team. It’s going to depend on the employers, it’s going to depend on different statuses. So, rather than blanket answering, I’m just going to defer to them.
Kimberly Moy:Thank you guys. We still have eight minutes left. So, if there are any questions, feel free to keep them coming. It’s been absolutely wonderful hanging out with all of you and all of our speakers. I know that… We were talking a little bit about the student experience and how it is one course per… Two seven week courses per term. So, if you’re taking courses in the summer, you’ll take two and then you’ll finish in the first half of fall. That is… It’s a great way to get started.
Kimberly Moy:Again, it might begin like you’re wasting a little bit of time, but it’s really not. If you have a full time job, take ut from me, there’s no way you can do multiple classes at once. Of course, when there’s a will, there’s a way, but it allows you to really focus, to really hone in, and to really master that coursework so that you’ll feel confident moving into your next course.
Kimberly Moy:A little bit more about the student experience, I spoke a little bit about our enrollment advisors. These are the groups of people who will really help you get the application through. If you’re missing anything, if you have any questions, definitely reach out to them. They’re experts in their field and again, I have our email and phone number of the screen. You can tell them Kim sent you and they’ll be extra nice to you, but after you’ve been accepted, you also ge assigned a student support coach and that is someone that you can go to who is dedicated to your success.
Kimberly Moy:I found out they’re available via text, via email and all the time. They’ll get you registered for your next course. So, help you get your text books. If you’re having any trouble in courses, they’re your liaison to the faculty as well. It looks like we have some time here. Dr. Young, do you want to talk a little bit about whatever you like actually. Feel free.
Dr. William Young:Okay. Free style, I like it. One thing I touched on earlier, because I always get these questions. I don’t have the best math background to feel really confident about joing analytics program. Definitely seems intimidating. Like I said, we’ve designed it to where we… I don’t want to say we have low expectations. That sounds so bad, but what we have done is developed a really smart way, a really comfortable way. To me, it’s all about demonstrating some form of analysis and then always talking about the application because if you understand the application, it’s easier to wrap your head around the maths that’s being applied.
Dr. William Young:But, we’re an analytics program, We focus on the application most of all and we leverage the software that has been developed, but we get many students from many different walks of life. We have students in the program that are in their ezrly 30s. We have students in the program that are 60 or above. Some of these students haven’t taken an online course period somehow perhaps. Some haven’t taken an exam for 20 years. So, there’s a little bit of anxiety factor there. We’re well aware of the challenges to jumping in an online graduate program such as the certificate programs that we’ve talked about.
Dr. William Young:One thing we do and we offer in the analytics space that is not necessarily required, but you can inquire about is, we offer what we call QBC, a Quantitative Bridge Course that’s free of charge. So, it will get you prepared to be successful in that first course of the business analytics certificate and that course also appears on a couple of other certificate programs. So, if you’re a little hesitant about jumping in to the program at all, we can get you into the QBC and you’ll learn some skills in Excel.
Dr. William Young:A lot of times students will say, “Oh, I know Excel.” And they do and that’s great. They know a little bit about the fundamentals, but to really use it as an analytics tool, there’s a lot to learn. So, if you’re a little hesitant about your “math skills”, I recommend talking with your enrollment advisor and talking about the QBC and taking that course. Like I said, it’s free of charge and if you complete that course, you’ll just have a lot of success in the certificate program because we track that kind of data and we look at the success rate. There’s a high level of success for those who complete that self paced QBC that is led by one of the faculty members that teaches and actually co-teaches with me in the analytics program.
Dr. William Young:We do offer some additional help that we didn’t mention. I definitely wanted to talk a little bit about that and if he had any more specific questions about the… I forget the word now for some reason, but the life as a student in our program, the experience. We have a wonderful staff of students support specialists, we really pride ourselves in this area because it’s not always easy. There is a lot of questions. Graduate program from a higher university is no joke. What can I say?
Dr. William Young:It’s something to be proud of when you complete it. So, there’s often times things happen where maybe you need to take sometime off. There’s enrollment advisors and specialists that can help you navigate your timeframe, your new plan of study, tuition issues. So, something of that nature. What classes to register for and then it follows all the way up to our faculty. I’m happy to say we put [inaudible 00:58:01] on getting the best faculty we can to teach these gradual courses because we want quality and we want our graduate students to engage.
Dr. William Young:What’s the best we have to offer and those faculty work with learning designers that have skills and are really strong suggestions about how to make a course for the adult learner which is quite different than somebody that’s in a non-graduate program and then it goes to our leadership. The reason why we’ve been successful is we’ve had strong leadership over the time that’s really given us the resources and the support needed to roll out let’s say 10 certificates. That’s not easy.
Dr. William Young:From an analytics perspective, I can tell you if you shop around for other programs, it’s a very hard sponge kind of thing where schools, not us, but other programs out there have just taken anything that relates to analytics and thrown an analytics certificate or graduate degree together. We did it the hard way. We did it the right way. We had the leadership there and resources there to say what this “perfect” program look like and we worked that.
Dr. William Young:It took time, but we’re seeing the benefits now that we can roll out something that is very well constructed for just the purpose that we often talk about. It’s the students that are a little intimidated, a little [inaudible 00:59:21] to join something like the analytics program. I’m happy and I know I’m rumbling a little bit, but I’m just proud of our program. Our program directors or leadership or support team and all round. I don’t think you’ll be disappointed when you’re enrolling one of these certificates or stack it up to a graduate program.
Kimberly Moy:Thank you for that. You’ve heard it from the horses mouth, you’ve heard it from my mouth too. It is certainly something that is unique. So, that’s our time for now, but of you have any additional questions, fel free to email us, give us a call. You can even text up now. We would love to see you start with us in the summer or any future terms. Thank you all so much for joining and we wish you the best of luck.