Millennials are shaping up to be the largest and most influential generation in American history. Presently, Millennials make up approximately 25% of the US population and that percentage is growing rapidly with 10,000 Americans turning 21 every day. By 2018, the spending power of Millennials will be a staggering $3.39 trillion, making them the most influential generation in terms of spending power. Tech-savvy businesses will likely be the major beneficiaries since Millennials are more receptive to social media outreach, mobile ecommerce and word-of-mouth advertising compared to print or TV marketing.
To learn more, checkout the infographic below created by Ohio University’s Online Masters in Athletic Administration program.