How Your Data is Being Used

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Marketing and big data: These two vital concepts are becoming more and more intertwined. In fact, consumer data in 2015 helps retailers in nearly every industry market more efficiently and effectively to their customers. Learn how some of the biggest companies are using consumer data to better target their audiences, and see how understanding the relationship between data and marketing can be lucrative going forward.

To learn more, check out the infographic below created by the Ohio University Online Master of Business Administration program.

How your data is being used infographic

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