Crisis and Emergency Management Webinar

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Transcript

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Good afternoon everyone and welcome to
Ohio University’s online Master of

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Public Administration webinar. Today we
have a very special guest joining us and

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we will be discussing the Crisis and
Emergency management concentration. My

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name is Kimberley Moy and I am a program
specialist for Ohio University’s online

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master’s degree and today we are joined
by Mr. John Born who is Ohio

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University’s executive-in-residence for
the Voinovich School of Leadership and Public Affairs.

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Hello John. Thanks so much
for joining us today. John, do you mind

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telling our audience a little bit more
about yourself and your background with

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Ohio University? JOHN: Sure well I’m a graduate
of Ohio University. A long time ago, but

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since that time I went on to a law
enforcement and public safety career

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that in January of 2019 ended. As I
took this opportunity as an executive in

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residence at Ohio University.
I spent 32 years in total with both law

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enforcement public safety agencies. The
last five is the director of the Iowa

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Department of Public Safety that
included not only the Ohio State Highway

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Patrol statewide organization, but they
Ohio Homeland Security Division,

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Ohio emergency management division, Ohio medical division of medical services

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division are among the divisions within
the other take a part of that I did 26

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years with the Highway Patrol. The last
three of which I was the head or the

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superintendent and carry the rank of
colonel of the Highway Patrol. So during

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that period of time obviously I’ve not
only been involved in at what I would

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call an operational level of crisis and
emergency events, but certainly in those

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last leadership positions the last 8 to
10 years of my career in leadership

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positions, policymaking positions and
both emergencies and crisis events.

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KIM: That’s awesome. So it sounds like you
have a strong strong real working

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background. As an executive in residence,
do online students get to

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interact with you? Do you teach? JOHN: Yeah I do. In fact
these courses within this concentration.

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will be instructed by me and the really
kind of cool thing about these online

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courses is that they bring a real-world
application to the foundational academic

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principles and they are interactive so
these are not lecture-based courses.

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These are courses where the students
will be able to test the tools that they

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are provided in the course and obviously
part of that is interacting with me.

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Crisis and emergency management
and leadership is is as much of an art

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as a science and so I obviously like
that interaction because it helps me

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learn as well. KIM: Awesome well we’re going to go diving deeply here to see a

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little bit more about these courses. So
we know that crisis and emergency

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management is very important in today’s
public administration field, can you tell

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me a little bit more about like what
skills are important to learn if you are

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in a crisis and emergency manager or
even if you’re working in the public

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administration field? JOHN: Sure you know today, I think probably more so than anytime in

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a recent memory, the number of events
that we see daily in the news not only

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are shocking in the severity of
emergencies or crisis events, the

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duration of those crisis and emergency
events but it’s really readily apparent

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when you have people in leadership
positions or in key positions that are

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not prepared and those types of
preparatory actions are really skills.

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Not only do you have to adjust your
mindset that a crisis is likely, an

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emergency is very possible, but you have
to rehearse those individual skills and

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organizational skills to make sure that
when a crisis does occur,

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if it does occur it’s it’s much like a
reaction to a fire alarm and ability.

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It’s an example I’ve used before for 50
some years probably all of us grown up

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from elementary school to the workplace
today. When you do fire drills, you don’t

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think anything of it. Everyone knows what
to do if you hear a fire alarm you know

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what to do. But that is one of the few
emergency preparations that across the

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board. Private and public sector I think we’re

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largely well-prepared. For that ton of
credit goes to the fire industry over

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the last 40 and 50 years to get us to
that place. But when you think about an

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active shooter, a tornado, a cybersecurity
threat. Those things that not only can

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impact people and property, but the
integrity of the organization and the

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entire communities that they serve. For
the most part very few organizations

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that people have had any formal training
and they really don’t put a lot of

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thought into the worst case and I think
that’s one of the, I think, key skills is

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not only the preparation but
understanding that the worst case

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doesn’t have to happen that you’re well
prepared and so that overall kind of

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feel of well being prepared is key but
that’s only the first part of it.

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Executing the plan, being resilient and
adaptable within the plan, collaborating

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stakeholders, really every skill and
public administration and public

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administration leadership is tested at a
magnified degree during a crisis an

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emergency. And all those falls and all
those gaps and all those skills from

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communication, to preparation, to
organizational continuity of operations

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all of those are readily apparent to
both those external stakeholders that

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are watching and your internal
stakeholders as well. So it really is a

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basis of fundamentals that these courses
focus on the fundamentals and so the

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concentration –
Crisis and Emergency management not only

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prepares you for the crisis and emergency
management function that you may find

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yourself it unwittingly, but it also
prepares that leader in those public

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administrators others for the day-to-day
operations being better. More resilient

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and more capable of being able to
perform their functions. KIM: Well, I think one

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thing that you just said that stood out
to me is like, it is the fires it is the

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earthquakes and the natural disasters
but it’s also things that that are also

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unseen. Like you said a cybersecurity
attack. It it’s everywhere now. It

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can come from anywhere. So as you
mentioned planning is is key, but also

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being able to rehearse these plans. I
think that’s crazy. It’s something you

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don’t think about as an everyday citizen. JOHN: That’s right and I think for most people

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they don’t either believe that’s going
to occur. They don’t think about it

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occurring or they’re thinking if
something like that occurs I’ll react.

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Well in the most clinical times in an
organization of your life, allowing

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yourself to rest on just what you hope
you’ll do in one of those situations

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rather than what you know you would do.
You know one of the questions I asked

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early on in these courses is, if
something bad happens. an emergency

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happens. crisis happens. If you have to
think outside the bounds of just the

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active shooter, the hostage incident, the
employee that is tainting the product

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within your organization. or the bad
employee the cybersecurity tech. All

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those all those possible bad things. If
if that occurs, do you want to

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essentially bet your entire career on
being able to react correctly? Instead we

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prepare and we train for things that
happen on a daily basis that are

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organizational or career-ending. And so
crisis and emergency management to me is

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one of the most fun.
The mental skills as well as academic

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principal backgrounds and that’s really
kind of what makes these courses unique.

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This overall master’s program unique.
There’s lots of places out there

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including federal certifications that
are excellent programs become federally

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certified and has that response or
emergency response. There’s lots of

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really good academic programs under lay
the principles in the theories a study

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case studies of crisis and emergency
events. The unique thing about this

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concentration is it real
world applications of crisis events and

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lessons learned with not only the
academic credentials and credibility of

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Ohio University but those basic
fundamental principles of public

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administration. KIM: Thank you. So on this
slide here, we have a chart from the

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Bureau of Labor Statistics and this is
the emergency management director career

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path and it is expected to grow 5% by
2028 and and that to me is not

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surprising given the fact that crisis
happens quite frequently. It’s on the news.

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You see it all all the time. So in from
your perspective John, what types of careers

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aside from emergency management director.
Who else can benefit from taking these

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courses? JOHN: I think it really falls into a
few different categories. First being the

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practitioners. That would be your
emergency management directors at the

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city, county, state, federal level.
Emergency management director even at

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the private sector level that one better
understand the public administration

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side or maybe want to move into public
administration, public safety directors,

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law enforcement executives, fire, Homeland Security those all fall into what I

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would call the practitioner. The public
safety practitioners but in addition to

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that I think another key category are
those people that are in public

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administration, moving into public
administration and and need a

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fundamental understanding of the
decisions that have to be made. The

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decision points have to be made.
Preparations it’s really difficult. I

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think sometimes to be effective as a
leader if you don’t understand what the

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practitioners, particularly the key
practitioners and then emergency or

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crisis management um are taking into
account and so having a good

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understanding that doesn’t necessarily mean if you’re
going to be for example a mayor or an

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Executive of County or Public
Administration leader within an

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organization that even is at the village
level that you need to know all the

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aspects of crisis and emergency management, but
you need those basic fundamental skills

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of preparation, collaboration and
obviously in crisis leadership because

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people are going to look look to you and
I think at least the third category of

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people that this career path or
preparation for a career path could

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impact are those people in an
organization that may not necessarily

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expect that they’re going to be in a
position of making decisions or

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operating. But I’ll give you one example
so when the Ebola crisis happened in the

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world.
A few years ago Ohio became

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unfortunately one of the first states in
the United States actually have someone

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that was exposed to the Ebola virus who
had been on another continent and that

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person ended up being a nurse. And so
Ohio, all of a sudden found itself at the

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heart of a national and worldwide crisis
when it came to the Ebola. I want to say

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the Ebola scare but certainly the Ebola
crisis and it required us as an

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organization with almost 4,000 employees
start taking a look at: internally okay

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if a third of our workforce or half of
our workforce we’re a 24/7, 365 workforce

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if a third or fourth or a half or
whatever the number is is not able to

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come to work because of a quarantine or
because they’re ill regardless if it’s

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Ebola or something else. Those types
of crisis and emergency management decisions

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are now coming down to people that never
felt like they would ever be in that

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position of leadership. So that third
bucket is kind of what I would call a

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category catch-all.
Those people that may not be

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practitioners, may not feel like they’re
in necessarily leadership position, but

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will find themselves in key
decision-making positions when a crisis

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emergency occurs. So this is I think
prepares not only the practitioner, the

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public administrator current or future
but basically anyone in public service

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role or may find themselves in a public
service role to be better equipped to

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prepare for a crisis and emergency. KIM:
Wow that’s that is a crazy example but I

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can totally see it now and I bet you you
come across some people who are probably

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like well I don’t really need a master’s
degree to do that. I feel like the

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Masters it’s less about the masters and
what more you’ll learn. Would you

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agree? JOHN: Yeah I think it does two things. One it it will change your perspective

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and will change your perspective in a
way that will broaden your your horizons

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and that’s what obviously higher
education does to begin with. Not only

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providing your real world skills but
it’s also changing your perspective and

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so I think the Master’s degree obviously
carries with what I call academic

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credibility. So it’s important to have
these skills but to be able to move

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through careers with career credibility
having credentials and a master’s degree

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is certainly one of those provisions
that carries credibility automatically

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with it beyond obviously this specific
curriculum, you may be studying people to

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know that you’ve completed a master’s
degree. You’re working on a master’s

0:15:04.070,0:15:09.440
degree you have certain traits that
obviously the organization is kind of a

0:15:09.440,0:15:15.500
favored play upon.
KIM: Awesome. So why should you choose

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OHIO’s online Master of Public
Administration? Well our online program

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began in 2017, so it’s a very current
program. We do offer four concentrations.

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Obviously you all know about the crisis
and emergency management concentration

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but we also have state and local
government management, nonprofit

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management, and public leadership and
management. You do not need to decide

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right away which
concentration you need to go to, but know

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that those are available. To be qualified
for admission you don’t need to take

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a GRE or GMAT. All of our coursework is
completed 100% online which is great

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because that means don’t have to travel,
you don’t have to log in at a certain

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time, our classes are taught in seven
week increments, one course at a time and

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I am a working professional. I don’t know
about you, but I could not do my current

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master’s program if I had to focus on
more than one course. So these seven week

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courses are super flexible and it’s all
designed if you are a working

0:16:18.280,0:16:24.760
professional. John alluded to this
earlier that Ohio University is not only

0:16:24.760,0:16:29.530
just you know a place for you, but it has
a great name and a great reputation.

0:16:29.530,0:16:33.220
Ohio University ‘s Voinovich School of Leadership and Public Affairs

0:16:33.220,0:16:38.950
just earn the number 12 spot on SR
Education Group’s best online colleges

0:16:38.950,0:16:44.230
offering MPA programs. So you know that
the degree that you have here has a

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great name and great reputation. And just
a quick note, if you’re worried about

0:16:48.760,0:16:53.170
what your degree will say. It does not
mention that it is online. It is just a

0:16:53.170,0:16:59.950
Master’s of Public Administration. So
here you see our core curriculum. This is

0:16:59.950,0:17:03.940
the curriculum that with whatever
concentration you decide you will be

0:17:03.940,0:17:09.310
taking all of these courses to give
everybody a nice foundation of the

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public administration. So you see here
foundations of public administration,

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research methods in leadership and
public affairs, organizational leadership,

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public sector program evaluation, public
budgeting, policy analysis for public

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affairs and leadership, public/private
partnerships,

0:17:28.650,0:17:33.610
measuring outcomes in public and
nonprofit organizations, and strategic

0:17:33.610,0:17:37.150
leadership in public value. And again all
of these courses just kind of keep on

0:17:37.150,0:17:41.500
building on your skill set giving you
that leadership and mindset that you’ll

0:17:41.500,0:17:48.010
need to be successful in your public
administration career. So you just heard

0:17:48.010,0:17:52.150
about our core curriculum, now we’re
going to move into the concentration

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curriculum. These are the courses that if

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you choose the crisis and emergency
management concentration that you will

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be taking and fortunately John was on
the team to help develop it for us. So

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I’m just going to have you describe the
courses and I think we start with crisis

0:18:08.840,0:18:13.430
and emergency planning. If I’m not
mistaken. JOHN: We do. And crisis and emergency

0:18:13.430,0:18:16.750
planning as the first course and it’s
what I would call a foundational course.

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All of three of these are not only
fundamentally structured in other words,

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we focus on the fundamentals of crisis
emergency planning, but we start with

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again the foundation of anything is the
most important aspect of it crisis

0:18:33.320,0:18:39.710
emergency planning is is absolutely key
and it’s probably one of the least

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practice skills within the public sector.
The private sector a little bit better but

0:18:45.920,0:18:50.810
even with that many people to believe
that developing a crisis plan or

0:18:50.810,0:18:56.570
emergency plan one plan catches. Also for
example, one of the things you learn in

0:18:56.570,0:19:01.100
the course is how to assess the
organizational risk. You certainly don’t

0:19:01.100,0:19:07.070
want to be preparing for a volcano
eruption if you live in Ohio, but that’s

0:19:07.070,0:19:12.380
not a crisis is likely going to occur.
It’s kind of a silly example but maybe

0:19:12.380,0:19:18.110
the crisis plans that are out there are
one size fits all. And so we talk about

0:19:18.110,0:19:22.160
how do you assess the risks of an
organization? What are the continuity of

0:19:22.160,0:19:25.580
operations, our continuity of business
operations, that are really really

0:19:25.580,0:19:30.440
important for the organization and
obviously resiliency within an

0:19:30.440,0:19:35.330
organization when a crisis does occur.
Emergency does occur and so you

0:19:35.330,0:19:41.090
essentially step-by-step move through
this process and build this crisis plan

0:19:41.090,0:19:45.050
when you’re complete with this course,
the Crisis and Emergency Planning, you’ll actually

0:19:45.050,0:19:51.590
walk out of the course with a crisis
plan, as well as, a system to ensure that

0:19:51.590,0:19:56.510
crisis plan is is adaptable and ready to
use for your organization or an

0:19:56.510,0:20:02.330
organization you want to work for. The
second course that we teach is crisis

0:20:02.330,0:20:08.480
collaboration and essentially public and
sector we know a lot about the

0:20:08.480,0:20:12.380
importance of public-private
partnerships but in a crisis those

0:20:12.380,0:20:16.480
aren’t just things that are good to have.
Those are absolutely survival

0:20:16.480,0:20:20.210
relationships that have to be in place.
They have to be in place before the

0:20:20.210,0:20:26.120
crisis. They have to be in place to
ensure that trust is there both during

0:20:26.120,0:20:29.929
the crisis and after the crisis and
certainly crisis collaboration isn’t

0:20:29.929,0:20:35.330
just during crisis of emergency itself.
It’s also afterwards because there’s

0:20:35.330,0:20:40.760
really this when the work begins. After a
crisis of ensuring the integrity and

0:20:40.760,0:20:46.399
organization stakeholders involvement
and stake in the organization. And then

0:20:46.399,0:20:50.360
lastly is the Crisis Leadership which
kind of brings it all together in the

0:20:50.360,0:20:55.460
fundamental way and this is really not
just aimed at leaders with a public

0:20:55.460,0:20:59.480
administration or with in public sector
organizations but those people who are

0:20:59.480,0:21:05.510
going to be making decisions in crisis
situations. And well I have found over 32

0:21:05.510,0:21:10.250
years of both public safety and law
enforcement and interacting with our

0:21:10.250,0:21:15.649
private sector partners and other public
sector partners, it’s many times the

0:21:15.649,0:21:20.000
person in the middle. The person that’s
in a organizational seat that didn’t

0:21:20.000,0:21:24.370
realize that they would be making
decisions of which organizational

0:21:24.370,0:21:29.240
survival or people’s lives could be at
stake as a result of things that they’re

0:21:29.240,0:21:34.370
doing or not doing. So we focus on the
fundamentals those three

0:21:34.370,0:21:38.630
three courses: Crisis and emergency planning, crisis collaboration and crisis

0:21:38.630,0:21:43.669
leadership are those basics fundamental building boxes we look at. KIM: Wow

0:21:43.669,0:21:51.080
that seems like a very comprehensive set
of courses for people who both are, you

0:21:51.080,0:21:55.549
know, the tactical, the fires, the police
with people out there but then also for

0:21:55.549,0:22:01.970
for the public administration
professional or future professional to

0:22:01.970,0:22:07.669
get the academic skills. What would you
say to someone who’s like, well it it

0:22:07.669,0:22:13.309
doesn’t seem like I get a lot of
practical training? like what? JOHN: When

0:22:13.309,0:22:17.120
you walk away from either one or all
three of these courses. Each one of these

0:22:17.120,0:22:22.279
essentially provides you something
that not only it’s a portfolio builder

0:22:22.279,0:22:28.039
for your career but a real-world
application within a crisis. And I

0:22:28.039,0:22:32.690
think probably the number one thing that
I can do in this presentation is just

0:22:32.690,0:22:36.559
ask the question, what’s the difference
between a crisis and an emergency? In a

0:22:36.559,0:22:42.529
disaster and it’s been my experience
that many organizations fail to

0:22:42.529,0:22:47.659
recognize a crisis or emergency when
were confronted with one. Even those that

0:22:47.659,0:22:51.799
are well prepared and part of that
especially if you’re a practitioner. If

0:22:51.799,0:22:56.600
you’re on the emergency or public safety
practitioner side you deal with these

0:22:56.600,0:23:05.179
all the time. And an example I use is a
riot at an institution in southern Ohio

0:23:05.179,0:23:12.770
in 1993. Long time ago. The Lucasville
prison southern correction facility. A

0:23:12.770,0:23:18.140
fight in a yard became one of the
longest riots in duration in US History

0:23:18.140,0:23:23.210
and one of the deadliest riots in
US history. No one knew that day that

0:23:23.210,0:23:30.649
that event began. That was going to end
up as a long prolonged crisis event. And

0:23:30.649,0:23:36.080
so even those that are in the field, I
think when you walk away it gives you a

0:23:36.080,0:23:40.760
different perspective both again from
the practical real world tools that

0:23:40.760,0:23:44.870
you’re provided but also with the
fundamental academic principles that

0:23:44.870,0:23:51.500
support those tools. KIM: It
sounds like prior to any academic

0:23:51.500,0:23:56.419
training, you know it was really like
trial-by-fire. Complete or

0:23:56.419,0:24:01.070
survive an event really and then see
what kind of take aways are. So would

0:24:01.070,0:24:05.750
you say that this program kind of fills
that gap? So people don’t have to just

0:24:05.750,0:24:10.700
kind of figure it out on their own. JOHN: It
does. And I think that’s probably one key

0:24:10.700,0:24:15.409
takeaway the people that complete these
courses. Again I’m saying this based on

0:24:15.409,0:24:20.360
my experience most of the people that I
work with on a daily basis, of people

0:24:20.360,0:24:25.159
that I met have worked with during
crisis events in many cases the crisis

0:24:25.159,0:24:29.720
event and the learning that goes on is
the only learning that they’ve ever or

0:24:29.720,0:24:33.860
efforts that they’ve really undertaken
to try to prepare for a crisis.

0:24:33.860,0:24:37.730
And you don’t want to prepare for a
crisis and emergencies during a crisis or

0:24:37.730,0:24:41.600
emergency. A good example of that is you
don’t want to exchange business card in

0:24:41.600,0:24:45.320
building relationships during a crisis
or emergency. You want to do that but

0:24:45.320,0:24:50.149
prior to it. That’s where the crisis
collaboration comes in. So yeah the best

0:24:50.149,0:24:56.210
thing you can do not only for your your
organization but your career and really

0:24:56.210,0:25:00.890
the people that you care about most is
make sure you’re prepared for crisis and

0:25:00.890,0:25:06.620
emergency and really that’s what these
three fundamental courses do.

0:25:06.620,0:25:10.970
Thank you. Thank you, so much. Thank you so much
for taking the time before I jump into

0:25:10.970,0:25:16.220
our admissions requirements are there any
loose ends that we have I wanted to take

0:25:16.220,0:25:21.460
a moment to thank you. Do you have
anything else for potential students or

0:25:21.460,0:25:27.139
no? JOHN: I think it’s going to be really
exciting and for me um you know I think it’s

0:25:27.139,0:25:34.720
that if this course is effective, I’m
going to learn as much as I provide.

0:25:34.720,0:25:39.200
Crisis and emergency management there’s
science behind it or certainly a science

0:25:39.200,0:25:43.159
lined it but the art of execution is
something that I think you learn each

0:25:43.159,0:25:48.590
time and so it really really kind of
cool thing about this course is that

0:25:48.590,0:25:53.450
it’s not a stagnant course. or these
three courses are not stagnant courses

0:25:53.450,0:25:57.769
as obviously crisis emergency events
change the United States and the world

0:25:57.769,0:26:06.620
these courses will change and adapt with
them. KIM: Well thank you so much. So you might

0:26:06.620,0:26:11.149
be wondering what you need to be
accepted into Ohio University’s online

0:26:11.149,0:26:15.799
Master of Public Administration the
admissions process is pretty simple. You

0:26:15.799,0:26:19.429
just need to have your bachelor’s degree
transcripts from an accredited

0:26:19.429,0:26:24.710
institution. Again we will need those as
official transcripts. We will need a letter

0:26:24.710,0:26:30.649
of intent or personal statement, a
current resume, as well as, three letters

0:26:30.649,0:26:36.110
of recommendation. Our enrollment
advisors are super great about letting

0:26:36.110,0:26:39.950
you know of any tips and tricks that we
have about what our admissions committee

0:26:39.950,0:26:44.720
is looking for so get in touch with them.
Our contact information will be on the

0:26:44.720,0:26:50.440
next slide.
And just some quick notes here. We have

0:26:50.440,0:26:55.990
three starts per year: Spring, Fall and
Summer. This concentration, crisis and

0:26:55.990,0:27:00.760
emergency management is offered all the
three of those starts. So anytime you’d

0:27:00.760,0:27:05.290
like to start we’re ready for you.
And also on the screen is our contact

0:27:05.290,0:27:10.150
information, so if you have any questions
comments concerns you can reach out to

0:27:10.150,0:27:15.520
us at our email address or give us a
call. Thank you so much for listening and

0:27:15.520,0:27:21.780
attending this afternoon. We look forward
to hearing from you soon.